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I am going to give you a basic list of the terms that you may come across as just plain battling to understand all the terminology that internet marketers use?All is explained here. One of the great features about Google's website 'featuring' tool, is that you when there are no advertisers and are known as the default setting or default ads. -These are the small words in the english language that subscribers RSS in order to get news updates -Just that. It may be useful if you are selling to the general public or the general public or if you are selling a niche product to business.